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YankeesBeisbol.com Website Critique
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There is no place on television that gets more air time than the space right behind home plate. Every pitch is followed.
The NY Yankees choose to use that highly coveted space to advertise yankees.com and yankeesbeisbol.com. By doing this they put equal weight to both the English and Spanish language websites.
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I was watching the Yankees / Red Sox game Sunday night with my father who was in for a visit, saw the websites advertised behind the batter, hit the pause on the Tivo, got my digital camera and thus the picture you see is from my television set. The beauties of modern technology! My dad was like, "¿Qué haces?" (What are you doing?) He thought I was crazy taking a picture of the screen, especially since we are both life-long White Sox fans. This is how I justify having High Definition television for these pictures once in a while!
A few observations are in order regarding yankeesbeisbol.com.
First, I am a bit surprised they didn't call it yanquisbeisbol.com or, better yet, "yanquis.com" since in most Latin American countries they are known as the "yanquis". (See example in first sentence.) Perhaps they just wanted to keep the brand name in tact which makes sense, just not as much as doing the whole thing in Spanish.
Second, they are to be commended for creating a completely separate website with a Spanish name. "Beisbol" means "baseball" by the way. I have low tolerance for the http://www.yoursite.com/espanol brand of Spanish language websites as so many mistakenly do.
Third, kudos to the Yankees for a robust Spanish language website with full navigation in Spanish, ads in Spanish, all copy in Spanish and even a "boletín" (newsletter) in Spanish.
Here's the bottom line. If you are going to hit a home run with your Spanish language website, do it like the Yankees at yankeesbeisbol.com and put it in a prominent place. You might even get a plug at gonzalezreport.com! ......................................................................................................
posted by Ricardo González on July 7, 2008.
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