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Hispanic Web Use Way Up

56 percent of Latinos in the United States are now active internet users. This is higher than most experts had been saying. A new report by eMarketer says that there are now 23 million Latinos online in the United States. They are forecasting that 29 million will be online by the end of 2010. Personally, I think it will be higher when you combine the social push towards the internet with internal population growth and the relative youth of the Latino populace in this country.

The report also says, ""To reach Hispanic consumers online, marketers must take a more nuanced approach, going beyond language preference to target niches within this demographic." Remember that Latinos are from 20 different countries and there are different cultures within the overarching "Hispanic" populace in this country.

Here's another quote from the report, "Online campaigns that target local markets with local references will resonate more than a one-size-fits-all approach."

If you need help, contact us and we'll guide you.

The investment is worth it. The numbers are there my friends.

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posted by Ricardo González on August 1, 2008.

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