<<Chavez Pushes Through 26 Decrees | Blog Home | Russia Wants to Regain Influence in Cuba>>
rustrated by Mexicans>>
Spanish Television Strong in U.S.

WXTV in New York has the highest rated newscast with viewers under 49 years of age. It is in Spanish and runs on the Univision network. In Los Angeles, KMEX led the market ratings among all age groups in June.

One of the questions is if this is due to language. By the accounts of even the station executives the ratings rise is more about the stories reported, than the language used in the reporting. Spanish language stations focus on stories about Latinos, their triumphs and their struggles. They are normally emotional in nature and whether or not one understands English, the cultural element resonates.

Here's the point; understand that it is not primarily language that reaches people, it is a clear understanding and empathy with their culture and lifestyle that reaches them. Remember this is all your labor systems, marketing and sales with Latinos.......................................................................................................
posted by Ricardo González on August 4, 2008.

Share This Post Via Email or Social Networks

mouse over "share" button and choose method...

<<Chavez Pushes Through 26 Decrees | Blog Home | Russia Wants to Regain Influence in Cuba>>| Frustrated by Mexicans>>