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How Learning Spanish Will Put Money in Your Pocket

Do you want or need to make more money? Even McDonalds, the king of cheap, recognizes the financial value of being bilingual in English and Spanish. In many areas they pay at least a dollar more an hour for bilingual help.

Many international companies now require new applicants to be bilingual in English and Spanish and pay them more for being so.

Tap Into The 700 Billion Dollar Latino Purchasing Power in the U.S. Alone

Smart entrepreneurs recognize this value as well. They quickly understand that Latinos in this country have over a $700 BILLION dollar purchasing power and by 2010 it is projected to reach $1 TRILLION. 

Do  you want to make more money? If so, learn Spanish. Forward thinking sales executives, attorneys, physicians, nurses, entrepreneurs, public servants and students entering the job market are all learning the truth that being bilingual is not only good for us mentally (studies suggest a link to limiting memory diseases such as Alzheimer’s) but it’s good for our pocketbook.

The question is not, can I afford to learn Spanish, the question is, can you afford not to? That, mi amigo, is the real question.

Some People Who “Get It”

I remember a lady who came to us who owned a very small medical clinic. We talked, she decided to learn Spanish and now she owns one of the largest women’s medical clinics in the entire Southeastern United States. Yes, a large percentage of her clients are  now Latinas. Her growth was catapulted by her learning Spanish.

Another person I know was able to get a great promotion (with a hefty raise) in an international company due to learning Spanish. Several airline employees were not only able to get a raise but by learning Spanish were able to get on the preferred, and much more exciting international routes.

John Schuerholz, former General Manager of the Atlanta Braves and now Chairman of the organization, once told me, there are three things every young person should learn if they want to work in Major League Baseball; 1. A little bit about baseball, 2. Computer skills, and 3. Spanish. Maybe YOU would like to hit a home run and get in on some action? I certainly hope so.

Former Speaker of the House, Newt Gingrich, said that he felt it was imperative for him to learn Spanish in order to make a greater impact. Many people would consider Speaker Gingrich “too conservative” to learn Spanish but smart people get it no matter their political views.

The other day I was walking by the Orange County Convention Center in Orlando, FL and noticed A LOT of very well dressed Latinos going into the building. I stopped a couple of people and asked them what was going on. It was Amway’s Annual Latino Global Awards meeting. It was packed. I asked one of the men I talked with how their business was going and he said that it was even better now with the economy down since so many people were looking to make additional income. Hey, there’s an idea for you! Join a reputable multi-level marketing company and start developing a down line with Latinos! No, I am not a member of any of those organizations but a lot of people have become very wealthy in them and if you learned Spanish, you might just be the next. Dream a little bit my friend!

The FLOOD of Latinos in The Job Market

There are now around 45 million Latinos in the United States. The Census Bureau is projecting up to 140 million by 2050! The population growth in the United States is primarily Latino and has been for the last several years. This means that there will be a FLOOD of bilingual people in the job market and if you don’t learn Spanish it will be very, very difficult for you (or your children!) to compete in this economy. Of course, we’re not even considering that a large part of our hemisphere is composed of countries that are Spanish-speaking countries. These are emerging countries and there is a lot of money to be made for astute business people or people looking for good jobs in international organizations.

Is it Really the Economy?

The tendency in difficult economic times is to entrench and coil up in a ball and wait for it to pass. There are two main problems with this type of thinking. First, while time is passing, millions more are becoming bilingual in English and Spanish just making it that much more difficult for you to compete in the job market or in the business environment if you are an entrepreneur or business owner. Second, it does take some time to learn (thankfully not too long in the SpanishPower™ course) and by the time you learn well enough to conduct business the economy will be in a position where you can really make the most of your Spanish and get your return on investment and much more back very, very quickly.

---Did this article get you thinking seriously about learning Spanish? If so, learn more about the best Spanish learning course in the country right here.---

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posted by Ricardo González on October 23, 2008

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